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John Dunlap: How to use PR to separate your facility from the competition

John Dunlap: How to use PR to separate your facility from the competition

Jay MacDonald October 6, 2014 0

Think globally, act locally. John Dunlap developed this eight-syllable recipe for public relations success in the self-storage industry while witnessing the good, the bad and the ugly during his five-year tenure as editor of

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Screen success: How to produce a great marketing video

Screen success: How to produce a great marketing video

Jay MacDonald September 12, 2014 0

A search of YouTube for self-storage videos turns up something for everyone. There’s the classic facility tour (with or without golf cart), the photo-montage tour with testimonials from satisfied tenants, the fully scripted production

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How small businesses like yours are — and are not — using the Internet [infographic]

How small businesses like yours are — and are not — using the Internet [infographic]

John Egan September 9, 2014 0

Trying to wrap your brain about marketing your business online? This infographic from website design company Marketecture should give you some food for thought—and may give you some indigestion. A couple of notable (and

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The Storage Group introduces StorageForce platform

The Storage Group introduces StorageForce platform

John Egan September 5, 2014 0

The Storage Group, an Internet marketing company that caters to the self-storage industry, is rolling out a new product Sept. 9-12 at the Self Storage Association’s 2014 fall trade show in Las Vegas. The

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Does BBB accreditation matter for storage facilities?

Does BBB accreditation matter for storage facilities?

Emmet Pierce August 21, 2014 0

Because the Internet now provides consumers with many sources of information about businesses, some self-storage professionals question the need for membership in the long-established Better Business Bureau (BBB). “There are lots of places to

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16 tips for attracting Baby Boomer tenants

16 tips for attracting Baby Boomer tenants

Jay MacDonald August 8, 2014 0

Good news for self-storage operators: The Baby Boomers are coming, and you’re going to love it. Recent estimates from the U.S. Census Bureau show that as the generation born between mid-1946 and mid-1964 hustles

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7 business lessons you can learn from the old-fashioned lemonade stand

7 business lessons you can learn from the old-fashioned lemonade stand

Jay MacDonald July 29, 2014 0

Just one thing stood between content marketer Ann Handley and a blissful week of reading at the beach on the coast of Maine: kids. So when her “tween” daughter asked permission to set up

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Marketing mojo: The power of giveaway items for your storage facility

Marketing mojo: The power of giveaway items for your storage facility

Crystal O’Gorman July 7, 2014 2

What do Jesus, sunflower seeds and a music festival have in common? Storage operators have used all three to promote their facilities. Several self-storage facilities have found unique ways to reach out to current and potential customers by

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Coupon quandary: Are Groupon and LivingSocial right for your facility?

Coupon quandary: Are Groupon and LivingSocial right for your facility?

Jay MacDonald July 3, 2014 0

Social media couponing sites like Groupon and LivingSocial are best known for daily deals on local restaurants, health clubs, day spas, psychic readings and vacation getaways. But how does self-storage fit into the mix?

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Manhattan Mini Storage and MakeSpace battle over new ad campaign

Manhattan Mini Storage and MakeSpace battle over new ad campaign

John Egan June 16, 2014 0

A new ad campaign has set off a war of words in the Big Apple between traditional self-storage operator Manhattan Mini Storage and storage-by-the-bin startup MakeSpace. As reported by Crain’s New York Business, the

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