self-storage marketing »

How to market your facility to apartment communities

How to market your facility to apartment communities

Deb Hipp November 30, 2015 0

Did you know that 27% of self-storage renters live in an apartment or condominium? That means if your facility isn’t actively trying to rent storage units to apartment and condo tenants, you’re missing out on

Read More »
Attracting haunted houses to your self-storage facility

Attracting haunted houses to your self-storage facility

Allie Johnson October 2, 2015 0

Haunted house operators have ghastly amounts of stuff to store, so it would seem they’d make great self-storage tenants. But it turns out some of their storage practices are downright scary. Once Halloween is

Read More »
9 promo item ideas to market your facility

9 promo item ideas to market your facility

Liz Wolf August 18, 2015 1

When it comes to using promotional items to market your facility, experts say it pays to be clever when coming up with ideas for products — and it also helps if they work with

Read More »
Embrace these 7 tips to build customer loyalty

Embrace these 7 tips to build customer loyalty

Deb Hipp June 30, 2015 0

Are you worried that your self-storage customers will leave you for a competitor that’s smarter and more beautiful? Maybe you should be—if you’re not staying on top of what people demand in return for

Read More »
Image is everything: How to take eye-catching photos of your facility

Image is everything: How to take eye-catching photos of your facility

Emmet Pierce June 2, 2015 2

The photos of your self-storage facility that appear online or in advertising materials create an important first impression for people who are shopping for storage space. A good way to market your business is

Read More »
Summer events for self-storage that sizzle!

Summer events for self-storage that sizzle!

Liz Wolf May 21, 2015 0

Summertime is the perfect time for self-storage facilities to host events to draw potential customers, get involved in the community and simply show appreciation for current tenants. When Michelle Bakva plans these events, she

Read More »
How to boost your facility’s branding

How to boost your facility’s branding

Allie Johnson April 14, 2015 1

As many self-storage operators continue to face stiff competition from major players, it’s critical that they treat their brands just like Apple or McDonald’s would—carefully. And it’s not out of the question for an

Read More »
Case study reveals how storage operator added revenue with SpareFoot

Case study reveals how storage operator added revenue with SpareFoot

John Egan March 19, 2015 0

JMP Storage was getting clobbered online. The independent self-storage operator had invested in Internet marketing, but its ranking in Google searches still was being overshadowed by the ranking of REITs. Joining the SpareFoot network

Read More »
Traditional media ads: Dead or alive in self-storage?

Traditional media ads: Dead or alive in self-storage?

Liz Wolf March 13, 2015 0

Before the Internet invaded our world, the Yellow Pages were the king of self-storage advertising. Big operators spent thousands of dollars on full-page ads, and small operators felt the need to get in on

Read More »
Westy Self Storage helps girls get glammed up for prom

Westy Self Storage helps girls get glammed up for prom

John Egan March 12, 2015 1

One of the best ways for self-storage facilities to market themselves is through community involvement. The Westy Self Storage facility in Lake Success, NY, is putting a special twist on the community involvement approach.

Read More »