Two websites—StorageBattles.com and StorageTreasures.com—have joined forces to create what they’re calling the eBay for self-storage auctions.
The combined company, based in Scottsdale, AZ, is adopting the StorageTreasures.com brand.
“The merger of these two companies makes perfect sense for both companies,” said Jim Grant, founder of StorageBattles.com and CEO of the new company.
“StorageTreasures.com has great name recognition, SEO and online visibility, and is by far the leader in storage auction listings in this industry,” Grant added. “StorageBattles.com has a product that was first to the market, a significant client base and substantial internal infrastructure—a really good consolidation of talents, resources and market share.”
The combined company has more than 3,000 self-storage facilities signed up to conduct online auctions of storage units. The company averages more than 3,000 online auctions a month and expects to nearly double that number in 2014. The Self Storage Association estimates that 2 million self-storage auctions are held each year in the U.S.
“All clients of both companies will be part of the new entity,” Grant said.
Lance Watkins, founder of StorageTreasures.com, helped introduce A&E’s “Storage Wars,” and his California facilities have been featured on the show. Watkins is chairman of the new company.
“Three years ago, almost nobody knew about self-storage auctions,” Watkins said. “The industry largely pretended it didn’t exist. Most bidders were professionals in a tight-knit community who had little competition and sometimes colluded to keep bids low. That all changed with shows like ‘Storage Wars’—they brought auctions out of the closet.”
Last year, StorageBattles.com merged with another auction website, SealedOnlineBids.com.