British company buying Inside Self-Storage owner Virgo

July 29, 2014 0
British company buying Inside Self-Storage owner VirgoJohn Siefert became CEO of Virgo Publishing in 2010.

British publishing and events conglomerate Informa is buying Phoenix-based Virgo Publishing, owner of Inside Self-Storage magazine and the annual ISS trade show, for an undisclosed amount.

John Siefert, CEO of Virgo, said in a July 28 news release: “The opportunity to align Virgo’s events, web and media programming within the Informa business offers an incredible amount of scale to everything the company has accomplished. At the same time, the ability to lever Virgo’s position and infrastructure in the United States to bring Informa’s global exhibitions to the U.S. will be a game changer in the market.”

Aside from the self-storage industry, Virgo operates in the health care, natural products and telecommunications sectors. The company:

  • Publishes nine national industry-focused websites, including Inside Self-Storage.
  • Publishes six trade magazines, including Inside Self-Storage.
  • Operates online training and accreditation programs, including the Self-Storage Training Institute.
  • Operates three online stores that sell paid content, including the ISS Store.

Jenny Bolton, who co-founded Virgo in 1986, stepped down as CEO in 2010. Siefert succeeded Bolton; he had been senior vice president at United Business Media, where he led the InformationWeek and Tech Web teams.

Arlington Capital Partners, a private equity firm based in Washington, DC, bought Virgo in 2008.

Publicly traded Informa posted revenue of nearly $2 billion in 2013. The company employs over 6,000 people at more than 100 offices around the world.

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