Red Nova Labs has rebranded its self-storage management and marketing software as storEDGE. The company’s products formerly were sold under the StorageAhead brand.
CEO Dirk Wakeham said the company chose the new name to emphasize the merging of its management and marketing software into a single platform.
“[Our platform] combines an operator’s online marketing presence and facility management functions into a single platform,” Wakeham said.
The company’s storEDGE products are cloud-based, meaning customers don’t need to download software onto their own computers. All data is stored on Red Nova’s secure servers.
“We are investing heavily in our technology and wanted a brand that better showed the depth and capabilities of our platform,” said Dan Miller, founder and president of Red Nova.
The company’s new website, storEDGE.com, promotes the products. Aside from software, Westwood, KS-based Red Nova provides custom-designed websites for self-storage operators.