Storage Post, a self-storage brand managing over 20 facilities in Ga., La., N.J. and N.Y., has made it possible for potential tenants to reserve units on Facebook. Storage Post used the services of Definition 6 to integrate reservations ability directly onto their Facebook page, making it the first app enabling customers to reserve a storage unit without leaving Facebook.
Budget Self Storage of Florida was the first to promote storage reservations through a Facebook app in February 2012. But not everyone in the storage industry is convinced that reservations via Facebook will meaningfully boost occupancy.
“Since most of the people on your Friends list or most of your Likes come from current customers and other storage facilities, I can’t see a value in [using Facebook for reservations] any time soon,” moderator MamaDuke commented in an SST thread.
However, as noted in their press release about the new feature, Storage Post expects a rise in Facebook reservations over time.
Joe Krezdorn, manager of Dak Self Storage in Leesport, Pa., said he has used website reservation capability to increase his rentals. He does not currently use Facebook for reservations, citing the ability to use coupon codes and instant signup for auto-pay as excellent website or software features.
“Software is the key component of any kind of online rental. Ours will actually email me saying ‘you have an online rental,’” Krezdorn said. “If my vacancy is higher than a certain percentage, it will automatically adjust the price online.”
Krezdorn also maintains a blog, Twitter account and Facebook page as part of his SEO mix. “Every little bit of information out there with your name on it helps guide people to your website,” he said.