Since we started our self-storage blog a few months ago, we’ve preached all about marketing self-storage to modern consumers and how to set your facility “brand” apart from the competition. Now thanks to our partner site, SpareFoot, we’ve got a real-life example of how one self-storage company is branding itself and getting attention in the industry through creative use of blogging and social media.
Adventures in Storage is a mixed-media “reality” series of blog posts and YouTube videos, documenting nine pairs of SpareFoot employees as they move a growing pile of items from one storage facility to the next around Austin, Texas. Each duo inherits a storage unit’s worth of quirky and often strange items, stashed at a facility chosen by the previous group. The entire company, from web developers to salespeople, gets to experience self-storage and add their own unique contributions along the way.
Not only is Adventures In Storage an unconventional and fun way to promote the SpareFoot brand, it was an opportunity for their entire team to understand what it really means to be a storage customer. CEO Chuck Gordon came up with the idea after realizing most of his employees had not personally experienced the core product they’re slinging. From what we’ve heard so far, the team has walked away with great insight that will help guide the way their website works to make finding self-storage easier than ever for consumers.
Every Monday for nine weeks, the SpareFoot Blog will debut a new blog post and accompanying video at 6 p.m. CST. Tune in as the contents within each mystery storage unit are revealed. As an added social media tie-in, SpareFoot is awarding $100 to any viewer who correctly guesses an item hiding in the final unit. Submit your guesses @SpareFoot or via their Facebook page.