self-storage marketing »

Traditional media ads: Dead or alive in self-storage?

Traditional media ads: Dead or alive in self-storage?

Liz Wolf March 13, 2015 0

Before the Internet invaded our world, the Yellow Pages were the king of self-storage advertising. Big operators spent thousands of dollars on full-page ads, and small operators felt the need to get in on

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Westy Self Storage helps girls get glammed up for prom

Westy Self Storage helps girls get glammed up for prom

John Egan March 12, 2015 1

One of the best ways for self-storage facilities to market themselves is through community involvement. The Westy Self Storage facility in Lake Success, NY, is putting a special twist on the community involvement approach.

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Web optimization: How it helps you attract more tenants

Web optimization: How it helps you attract more tenants

John Egan March 11, 2015 0

On their own, the words “web optimization” are confusing enough. The concept itself can be even more confusing. We’re here to clear up the confusion. In a nutshell, web optimization refers to two things:

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8 inexpensive marketing ideas for storage operators

8 inexpensive marketing ideas for storage operators

Rachel M. Hartman February 16, 2015 1

A few moves to can go a long way when it comes to sales. And these steps don’t need to break the bank. It all starts with the right mindset, said Ben Burkhart, president

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7 ways to show some love to your tenants

7 ways to show some love to your tenants

Allie Johnson February 12, 2015 0

Valentine’s Day is the day we express love to our loved ones. But showing some love to your self-storage tenants can—and should—be done 365 days a year. After all, if you show appreciation for

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How linking up on LinkedIn can benefit your business

How linking up on LinkedIn can benefit your business

Beth Mattson-Teig January 29, 2015 0

In general, self-storage operators have been slow to embrace social media. But that tide is turning as operators realize they need to go where their customers are these days—online. LinkedIn, a platform for professional

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Follow these 5 steps for creating a marketing plan

Follow these 5 steps for creating a marketing plan

Allie Johnson January 27, 2015 0

Are you so busy leasing units, collecting rent and actually marketing your facility that you haven’t taken the time to create a marketing plan? You might be making a big mistake. “There are plenty

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Should you advertise on social media sites?

Should you advertise on social media sites?

Tanya Rutledge January 21, 2015 0

While advertising on social media sites such as Facebook, Twitter and LinkedIn can seem overwhelming, advertising and marketing experts say that pinpointing a clear-cut outcome can simplify the process. For self-storage operators, the immediate

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5 ways to beef up your web content — and attract more storage customers

5 ways to beef up your web content — and attract more storage customers

Jay MacDonald January 15, 2015 1

How do you make your website sizzle in three easy steps? Drop the hard sell. Post content that interests your customers. Become a trusted community resource. While web marketing tends to focus on the

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6 tips for hosting a successful community event

6 tips for hosting a successful community event

Rachel M. Hartman December 29, 2014 0

Whether it’s a yard sale or a charity auction, if you hold an event at your self-storage facility, potential customers likely will come. And while they’re at your facility, they’ll assess the setup. “The

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