self-storage marketing »

How storage operators can fight fake online reviews

How storage operators can fight fake online reviews

Liz Wolf June 8, 2015 1

Online reviews like those on Yelp or Google are critical to small businesses. “Reviews are super important,” said Amy Daniels, content-writing manager at self-storage software company storEDGE. “They show up in Google searches right away

Read More »
Image is everything: How to take eye-catching photos of your facility

Image is everything: How to take eye-catching photos of your facility

Emmet Pierce June 2, 2015 2

The photos of your self-storage facility that appear online or in advertising materials create an important first impression for people who are shopping for storage space. A good way to market your business is

Read More »
Are you failing to properly market your climate-controlled units?

Are you failing to properly market your climate-controlled units?

Beth Mattson-Teig May 26, 2015 0

Climate control can be an amenity that woos customers and rakes in more revenue. Yet one of the big mistakes that owners and managers make in marketing those units is not getting that information in front of

Read More »
Summer events for self-storage that sizzle!

Summer events for self-storage that sizzle!

Liz Wolf May 21, 2015 0

Summertime is the perfect time for self-storage facilities to host events to draw potential customers, get involved in the community and simply show appreciation for current tenants. When Michelle Bakva plans these events, she

Read More »
6 tips for making connections in your community

6 tips for making connections in your community

John Egan May 7, 2015 0

It’s often tough to compete with bigger self-storage operators. But on the ground, regional and national players typically can’t touch a local operator’s community connections. Those local connections are especially valuable, given that more

Read More »
Self-storage experts share 5 go-to marketing techniques

Self-storage experts share 5 go-to marketing techniques

Liz Wolf April 20, 2015 0

While elaborate marketing techniques are available to self-storage operators, oftentimes it’s best to stick to the tried-and-true tactics. Here, self-storage veterans offer five tried-and-true marketing approaches for storage operators. 1. Discounts One go-to strategy

Read More »
How to boost your facility’s branding

How to boost your facility’s branding

Allie Johnson April 14, 2015 1

As many self-storage operators continue to face stiff competition from major players, it’s critical that they treat their brands just like Apple or McDonald’s would—carefully. And it’s not out of the question for an

Read More »
8 Earth Day marketing ideas for self-storage facilities

8 Earth Day marketing ideas for self-storage facilities

Rachel M. Hartman April 9, 2015 0

Back in 1970, the first Earth Day involved “teach-ins” across the U.S. that promoted environmental protection. Now, every April 22, millions of people around the globe participate in events geared toward protecting the planet.

Read More »
Case study reveals how storage operator added revenue with SpareFoot

Case study reveals how storage operator added revenue with SpareFoot

John Egan March 19, 2015 0

JMP Storage was getting clobbered online. The independent self-storage operator had invested in Internet marketing, but its ranking in Google searches still was being overshadowed by the ranking of REITs. Joining the SpareFoot network

Read More »
The importance of online directories for independent storage operators

The importance of online directories for independent storage operators

John Egan March 16, 2015 0

Have you ever used review website Yelp to check out that restaurant across town that everyone seems to be raving about? Well, Yelp is not just for restaurants anymore. Potential customers of your storage

Read More »