About Mark Lusky

Mark Lusky writes for Vendors.SelfStorage.com on topics of interest to self-storage owners and operators. Coverage areas include marketing, operations, administration, finance and technology.

Contact: mark@marklusky.com

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Here are my most recent posts

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How to combat ‘inside jobs’ at your facility

How to combat ‘inside jobs’ at your facility

Mark Lusky March 26, 2014 1

You’ve taken sensible security measures to protect your self-storage units, but you still find yourself filing burglary reports. As your protection becomes more sophisticated, thieves continue to look for ways to thwart it—not unlike

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3 ways to promote your facility as a resource in ‘change of life’ situations

3 ways to promote your facility as a resource in ‘change of life’ situations

Mark Lusky March 25, 2014 0

A Denver Post article highlights a common occurrence among today’s Baby Boomers—cleaning out the home of parents who’ve moved into assisted living centers. In the article, syndicated columnist Marni Jameson recalls: “Last May, Mom

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3 tips for improving your charitable promotions

3 tips for improving your charitable promotions

Mark Lusky March 24, 2014 0

As the weather warms up, so does the season for outdoor events. Amid many options for seasonal events are fundraisers designed to help deserving nonprofits. Self-storage facilities can be excellent venues for these events,

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Customer service: Being right vs. being right-minded

Customer service: Being right vs. being right-minded

Mark Lusky December 10, 2013 0

One day, two drastically different customer service experiences. In the morning, I worked out at my health club. When I told the front desk clerk that two machines I tried to use weren’t working

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How your storage facility can ride the economic waves

How your storage facility can ride the economic waves

Mark Lusky November 21, 2013 0

If the country goes in the toilet financially, self-storage will become even more important to those radically reducing their living spaces and lavish lifestyles. If our country grows economically, material acquisition will continue to

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Are You Taking Enough Risks in Your Business?

Are You Taking Enough Risks in Your Business?

Mark Lusky October 23, 2013 0

In this age of economic uncertainty, we’re typically concerned about taking too many risks—not too few. Yet playing it safe may indicate that you’re not maximizing revenue potential. Fred Kofman, author of “Conscious Business:

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The Importance of Improving Your Online Reputation

The Importance of Improving Your Online Reputation

Mark Lusky October 7, 2013 0

Fewer than one in 50 online purchases come through social media channels like Facebook, LinkedIn, Twitter and Google+. This statistic recently popped at a presentation hosted by Denver-based Webolutions, a strategic marketing agency. The

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Entertaining Ways to Build Your Business

Entertaining Ways to Build Your Business

Mark Lusky August 22, 2013 1

Paraphrasing Elizabeth Barrett Browning’s famous quote about love, self-storage facilities across the country should be asking themselves: “How do I use thee? Let me count the ways.” Amid all the creative ways facilities can

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How to Build Goodwill in Your Community

How to Build Goodwill in Your Community

Mark Lusky July 24, 2013 0

In the self-storage business, it’s important to make friends with your community. And that community starts close to home—with self-storage tenants. While all the community goodwill in the world may not deter an angry

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