About Jay MacDonald

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Screen success: How to produce a great marketing video

Screen success: How to produce a great marketing video

Jay MacDonald September 12, 2014 0

A search of YouTube for self-storage videos turns up something for everyone. There’s the classic facility tour (with or without golf cart), the photo-montage tour with testimonials from satisfied tenants, the fully scripted production

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Wine storage and sommeliers: A perfect pairing?

Wine storage and sommeliers: A perfect pairing?

Jay MacDonald September 12, 2014 0

Want to make the most out of that refrigerated-wine corner in your self-storage facility? Hire a sommelier. While most of us think of sommeliers as the wine stewards at fine restaurants who help us

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Attention, independent operators: Here are 12 tips for beating the REITs

Attention, independent operators: Here are 12 tips for beating the REITs

Jay MacDonald August 29, 2014 1

Remember the biblical smackdown between David and Goliath? The little guy won by playing to his strengths. The same can hold true for mom-and-pop self-storage Davids who can overlook the prowess of the REIT

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Scared of software? Here are 7 steps for overcoming your fear of technology

Scared of software? Here are 7 steps for overcoming your fear of technology

Jay MacDonald August 26, 2014 0

Feeling tentative about technology? If so, you’re in good company. “We’re all teetering on the edge of being stressed out by all the technologies,” said Larry Rosen, author of “iDisorder: Understanding Our Obsession with Technology

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16 tips for attracting Baby Boomer tenants

16 tips for attracting Baby Boomer tenants

Jay MacDonald August 8, 2014 0

Good news for self-storage operators: The Baby Boomers are coming, and you’re going to love it. Recent estimates from the U.S. Census Bureau show that as the generation born between mid-1946 and mid-1964 hustles

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High-tech system gives RoboVault a big lift

High-tech system gives RoboVault a big lift

Jay MacDonald August 7, 2014 0

How can you afford to build a state-of-the-art storage facility to accommodate expensive wine collections, priceless artwork and classic cars in a locale where land prices are astronomical? You build upward, not outward, of

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Can you put your facility on autopilot with a kiosk?

Can you put your facility on autopilot with a kiosk?

Jay MacDonald August 4, 2014 0

Most of us would rather be out on a golf course than leasing storage units. But for Mickey Claxton, a former Nike Tour player turned golf instructor, time spent tending to the 100 units at

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How to fill your storage units when your office is closed

How to fill your storage units when your office is closed

Jay MacDonald July 31, 2014 1

A funny thing happens when self-storage facilities use technology to rent units off-hours: Consumers tend to use it when the facilities are open as well. Whether the after-hours interface is a web-based self-rental and

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7 business lessons you can learn from the old-fashioned lemonade stand

7 business lessons you can learn from the old-fashioned lemonade stand

Jay MacDonald July 29, 2014 0

Just one thing stood between content marketer Ann Handley and a blissful week of reading at the beach on the coast of Maine: kids. So when her “tween” daughter asked permission to set up

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