About Jay MacDonald

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Hackers: How much of a threat are they to your website?

Hackers: How much of a threat are they to your website?

Jay MacDonald May 12, 2015 1

If you don’t know whether your website is vulnerable to attackers, you may find out the hard way, as one storage facility did recently when hackers hijacked its homepage to post graffiti. “I had

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What can you do about dumpster divers at your facility?

What can you do about dumpster divers at your facility?

Jay MacDonald April 30, 2015 0

OK, there’s something a little romantic, adventurous and dangerous about dumpster diving. The prospect of recovering treasure from someone else’s trash taps into our earliest childhood mythologies. Little wonder that modern-day scavenging boasts its

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Experts offer advice on dealing with delinquent tenants

Experts offer advice on dealing with delinquent tenants

Jay MacDonald March 26, 2015 0

Chasing down delinquent renters ranks right up there with restroom duty among the least popular jobs in self-storage. The difference is that if a storage operator violates state lien laws en route to dispensing

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5 ways to beef up your web content — and attract more storage customers

5 ways to beef up your web content — and attract more storage customers

Jay MacDonald January 15, 2015 1

How do you make your website sizzle in three easy steps? Drop the hard sell. Post content that interests your customers. Become a trusted community resource. While web marketing tends to focus on the

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A guide to boosting the curb appeal of your facility

A guide to boosting the curb appeal of your facility

Jay MacDonald December 15, 2014 0

What’s one of the most cost-effective ways to boost your facility’s occupancy rate? Improving the curb appeal. As any Realtor will readily attest, buyers often love or loathe a property at first sight. So strong is our

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10 ways to make the most of storage auctions

10 ways to make the most of storage auctions

Jay MacDonald December 10, 2014 0

Ah, the intrigue of the self-storage auction. Bidders love them for the get-rich-quick thrill of the hunt, fueled by the popular “Storage Wars” reality TV show. What about storage facility operators and managers? Most

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Here’s why every storage facility should have a Pinterest account

Here’s why every storage facility should have a Pinterest account

Jay MacDonald December 9, 2014 2

It’s not hard to explain why every self-storage business should have a presence on Pinterest, the image-driven social media site. In fact, Debbie Lamb, a content strategist with digital marketing agency Linkmedia 360, can

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Experts offer advice on how to sharpen your sales skills

Experts offer advice on how to sharpen your sales skills

Jay MacDonald November 6, 2014 0

Veteran sales trainer and speaker Mike Brooks, aka “Mr. Inside Sales,” recently contacted several Los Angeles self-storage facilities to assist with a home move and found their sales skills lacking. That said, the skills were no

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Miami architect Peter Blitstein brings elegant design to self-storage

Miami architect Peter Blitstein brings elegant design to self-storage

Jay MacDonald November 3, 2014 0

Miami architect Peter Blitstein despises traditional self-storage design. And that’s exactly why clients hire him. Blitstein’s visionary reboot of what he terms the traditional “windowless box” is beginning to dot the urban landscape of Miami,

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